Data Protection Policy


General and obligatory information

Date of Last Revision: 07/15/2022

Naming of the responsible authority

The authority responsible for data processing on this website is:
AMATSUNAWA USA
8524 Donaker St
San Diego, CA 92129

The responsible authority decides alone or together with others on the purposes and means of processing personal data (e.g. names, contact details, etc.).

Types of Data collected

The owner does not provide a list of Personal Data types collected.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.

Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies – or of other tracking tools – by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through this Application and confirm that they have the third party's consent to provide the Data to the Owner.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Users are entitled to learn about the legal basis of Data transfers, to a country outside of the European Union or any international organization governed by public international law.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

Therefore:

Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.

Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of or on pre-contractual obligations thereof.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.

The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

How “Do Not Track” requests are handled

This Application does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.


SSL or TLS encryption

For security reasons and to protect the transmission of confidential content that you send to us as the site operator, our website uses an SSL or TLS encryption. This means that data that you transmit via this website cannot be read by third parties. You can recognize an encrypted connection by the "https://" address line of your browser and by the lock symbol in the browser line.

Server log files
The provider of the website automatically collects and stores information in server log files, which your browser automatically transmits to us. These are:

Visited page on our domain
Date and time of the server request
Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
IP address

This data is not merged with other data sources. The basis for data processing is Art. 6 Paragraph 1 b DSGVO (GDPR), which allows the processing of data to fulfill a contract or pre-contractual measures.

Data transmission upon conclusion of the contract for the purchase and shipment of goods
Personal data will only be transmitted to third parties if there is a need for the execution of the contract. Third parties can be payment service providers or logistics companies, for example. A further transmission of the data does not take place or only if you have expressly consented to this.
The basis for data processing is Art. 6 Paragraph 1 b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

Contact form
Data transmitted via the contact form will be stored, including your contact details, in order to be able to process your request or to be available for follow-up questions. This data will not be passed on without your consent.

The data entered in the contact form is processed exclusively on the basis of your consent (Article 6 (1) (a) GDPR). You can revoke your consent that you have already given at any time. An informal message by e-mail is sufficient for the revocation. The legality of the data processing operations that took place up until the revocation remains unaffected by the revocation.

Data transmitted via the contact form will remain with us until you ask us to delete it, revoke your consent to storage or there is no longer any need for data storage. Mandatory legal provisions - in particular retention periods - remain unaffected.

Duration of storage of posts and comments
Contributions and comments as well as related data, such as IP addresses, are saved. The content remains on our website until it has been completely deleted or had to be deleted for legal reasons.
The contributions and comments are stored on the basis of your consent (Article 6 (1) (a) GDPR). You can revoke your consent that you have already given at any time. An informal message by e-mail is sufficient for the revocation. The legality of data processing operations that have already taken place remains unaffected by the revocation.

Subscribe to comments
As a user of our website, you can subscribe to comments after you have registered. With a confirmation e-mail we check whether you are the owner of the given e-mail address. You can unsubscribe from the subscription function for comments at any time via a link in a subscription email. Data entered to set up the subscription will be deleted if you unsubscribe. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.

Newsletter Data
To send our newsletter, we need an e-mail address from you. It is necessary to verify the e-mail address provided and to consent to receiving the newsletter. Additional data is not collected or is voluntary. The data is used exclusively for sending the newsletter.

The data provided when registering for the newsletter will only be processed on the basis of your consent (Article 6 (1) (a) GDPR). You can revoke your consent that you have already given at any time. An informal message by e-mail is sufficient for the revocation or you can unsubscribe via the "unsubscribe" link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

Data entered to set up the subscription will be deleted if you unsubscribe. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.

YouTube
Our website uses plugins from YouTube to integrate and display video content. The provider of the video portal is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When a page with an integrated YouTube plugin is called up, a connection to the YouTube servers is established. This tells YouTube which of our pages you have accessed.

YouTube can assign your surfing behavior directly to your personal profile if you are logged into your YouTube account. You can prevent this by logging out beforehand.

YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.

Details on handling user data can be found in YouTube's data protection declaration at: https://www.google.de/intl/de/policies/privacy.

Vimeo
Our website uses plugins from Vimeo to integrate and display video content. The provider of the video portal is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When a page with an integrated Vimeo plugin is called up, a connection to the Vimeo servers is established. This tells Vimeo which of our pages you have accessed. Vimeo learns your IP address even if you are not logged in to the video portal or do not have an account there. The information recorded by Vimeo is transmitted to the video portal server in the USA.

Vimeo can assign your surfing behaviour directly to your personal profile. You can prevent this by logging out beforehand.
Details on handling user data can be found in Vimeo's data protection declaration at: https://vimeo.com/privacy.

Cookies
Our website uses cookies. These are small text files that your web browser stores on your end device. Cookies help us to make our offer more user-friendly, effective and secure.

Some cookies are “session cookies.” Such cookies are automatically deleted at the end of your browser session. On the other hand, other cookies remain on your end device until you delete them yourself. Such cookies help us to recognize you when you return to our website.

With a modern web browser you can monitor, restrict or prevent the setting of cookies. Many web browsers can be configured in such a way that cookies are automatically deleted when the program is closed. The deactivation of cookies can result in limited functionality of our website.

The setting of cookies, which are necessary to carry out electronic communication processes or to provide certain functions you want (e.g. shopping cart), takes place on the basis of Art. 6 Para. 1 f GDPR. As the operator of this website, we have a legitimate interest in the storage of cookies for the technically error-free and smooth provision of our services. If other cookies are set (e.g. for analysis functions), they will be treated separately in this data protection declaration.

Google Analytics
Our website uses functions of the web analysis service Google Analytics. The provider of the web analysis service is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google Analytics uses "cookies." These are small text files that your web browser stores on your end device and enable analysis of website usage. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. Server location is usually the USA.

Google Analytics cookies are set on the basis of Article 6 (1) (f) GDPR. As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and, if necessary, advertising.

IP Anonymization
We use Google Analytics in connection with the IP anonymization function. It ensures that Google shortens your IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. There may be exceptional cases in which Google transmits the full IP address to a server in the USA and shortens it there. On our behalf, Google will use this information to evaluate your use of the website, to create reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by Google Analytics is not merged with other Google data.

Browser Plug-in
The setting of cookies by your web browser can be prevented. However, this could limit some functions of our website. You can also prevent the collection of data relating to your website use, including your IP address and subsequent processing by Google. This is possible by downloading and installing the browser plugin available via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to our website: Disable Google Analytics.

For details on how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order Processing
In order to fully comply with the legal data protection requirements, we have concluded an order processing contract with Google.

Demographic characteristics in Google Analytics
Our website uses the "demographic characteristics" function of Google Analytics. It can be used to create reports that contain statements about the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. It is not possible to assign the data to a specific person. You can deactivate this function at any time. This is possible via the ad settings in your Google account or by generally prohibiting the collection of your data by Google Analytics, as explained in the point "Objection to data collection".

PayPal
Our website allows payment via PayPal. The provider of the payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

If you pay with PayPal, the payment data you have entered will be transmitted to PayPal.

Your data is transmitted to PayPal on the basis of Article 6 (1) (a) GDPR/DSGVO (consent) and Article 6 (1) (b) GDPR/DSGVO (processing to fulfill a contract). You can revoke your consent that you have already given at any time. Data processing operations in the past remain effective in the event of revocation.

Google AdWords and Google Conversion Tracking

Our website uses Google AdWords. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States.

AdWords is an online advertising program. As part of the online advertising program, we work with conversion tracking. After clicking on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your end device. Google AdWords cookies lose their validity after 30 days and are not used to personally identify users. We and Google can use the cookie to recognize that you have clicked on an ad and were forwarded to our website.

Each Google AdWords customer receives a different cookie. The cookies are not traceable across AdWords advertiser websites. Conversion cookies are used to create conversion statistics for AdWords customers who use conversion tracking. Adwords customers find out how many users clicked on their ad and were redirected to pages with a conversion tracking tag. However, AdWords customers do not receive any information that would allow users to be personally identified. If you do not wish to participate in tracking, you can object to its use. Here the conversion cookie must be deactivated in the user settings of the browser. This means that there is no inclusion in the conversion tracking statistics.

"Conversion cookies" are stored on the basis of Article 6 (1) (f) DSGVO/GDPR. As the website operator, we have a legitimate interest in analysing user behaviour in order to optimize our website and our advertising.

Details on Google AdWords and Google Conversion Tracking can be found in Google's data protection regulations: https://www.google.de/policies/privacy/.

With a modern web browser you can monitor, restrict or prevent the setting of cookies. The deactivation of cookies can result in limited functionality of our website.

Google Web Fonts
Our website uses web fonts from Google. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

By using these web fonts, it is possible to present you with the presentation of our website that we want, regardless of which fonts are available to you locally. This is done by retrieving the Google Web Fonts from a Google server in the USA and the associated transfer of your data to Google. This is your IP address and which of our pages you have visited. Google Web Fonts are used on the basis of Art. 6 Para. 1 f DSGVO/GDPR. As the operator of this website, we have a legitimate interest in the optimal presentation and transmission of our website.

The company Google is certified for the US-European data protection agreement "Privacy Shield". This data protection agreement is intended to ensure compliance with the data protection level applicable in the EU.

You can find details about Google Web Fonts at: https://www.google.com/fonts#AboutPlace:about and further information in Google's data protection regulations: https://policies.google.com/privacy/partners?hl=de

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.